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chandni chowk

People we work with People that Chandni Chowk works with
We work to varying degrees with several hundred people across India to produce our fair trade fashion, interiors and accessories collections. Some  projects are with very small cottage industries, others  with much larger organisations (such as Anokhi). We try to make regular visits and meet our producers on site and sometimes we stay in their homes. In addition to this, we are in regular (most days) email contact with India. From the larger organisations one or more key people will also occasionally come and visit  our offices in Devon, usually as part of a programme to promote their work or that of  others they work with. The skill and creativity of our producers is quite exceptional and we believe represents some of the finest handwork currently available in the contemporary market. Some of the people we work with are farmers who use textile craft as a  supplement to their main income. During the monsoon season most production simply comes to a halt as farming takes priority. Printing becomes  difficult as the fabrics do not get a chance to dry out properly between stages. We have to allow for these factors when planning production and delivery dates. There are simply too many people to mention everyone in person, so we have chosen just a few of the major groups and individuals we work with to explain their skills and background;

Our main garment range and a large proportion of our Block Printed Interiors collection are labelled as accacia rather than Chandni Chowk. These collections are designed jointly by the Chandni Chowk (Devon Based) and Anokhi (India based) design and production teams. We have created the accacia label as a means of expressing this exciting joint venture to our customers. Anokhi was established in the late 1960’s, with an aim to combine traditional Indian textile techniques (primarily hand block printing) with both Western and Indian design to produce ranges of ethical garments and interiors. The company is now based on the outskirts of Jaipur, on a 60 acre farm which they have transformed from a bare piece of land into a lush green landscape using environmentally friendly water conservation, re-forestation techniques and organic farming. It has a design studio and  state of the art works unit as a central base for  tailoring, stitching, washing, checking and packing. The Block Printing is done in a de-centralised way, with independent printers in charge of their own units dotted in and around Jaipur. In all, Anokhi provides a livelihood for more than a thousand people, with quality of product, design and working conditions being its highest priorities. To quote the Anokhi web site ‘ethical conduct and social responsibility characterise our way of doing business. We strive to be honest, transparent and trustworthy’.
  quilts   curtains   cushions   tops   skirts   scarves   purses    
Applique cut work
One of our most popular ranges is our Applique collection of cushion covers and curtains.  The village that we work with is a fair trade co-operative which specialises in the ancient and skilled art of Appliqueing—stitching shapes of fabric onto a base fabric to form a pattern. The village is in a remote tribal area between India and Pakistan, it is 5 hours drive from Jhodpur (the nearest town) and in a restricted area. As the village is so remote the local people rarely get new customers so continued work with companies such as Chandni Chowk (we have been placing regular orders with them for over 10 years) is vital as a regular source of income.
  Applique work
  cushions   curtains                        
Chandni Chowk also works with Rajka ltd. This family run company was established 20 years ago specialising in Hand Embroidery, one of the major hand craft skills of the desert Kutch region where they are based in India. Most of the hand embroidery is made by crafts people who work from home, often in beautiful but isolated villages. This allows then to maintain regular income whilst continuing their traditional skills and life style. Their work is then sent to a central office and tailoring facility on the outskirts of Ahmedabad where they are finished and packed for export or sale in the Indian home market. Chandni Chowk has worked with the Rajka for over 9 years, creating our own designs based upon the skills, and style of the local crafts people combined with design input from the Rajka team. The final product often has a highly embroidered and yet distinctly contemporary look. Working with these people helps to promote and conserve these Indian textile traditions and provides our customers with a beautiful and hand made product.
  cushion   teacosy   tablet case